A brand image is more than just a logo that represents your company, product, or service. Today, it is a mash-up of the associations consumers form as a result of every interaction they have with your company. Most entrepreneurs and small business owners don't give their brand image much thought until there's an issue with it.
Business owners frequently associate brand image with costs and frills that serve no purpose to their existing product or service. They are so concerned with making their offerings the finest that they have forgotten about brand image.
We all know how important it is to make a good first impression, especially if you are a branding and Dallas Small Business SEO. Customers will form an opinion about your company and brand based on various factors, including how your employees are dressing up, your webpage, your letterheads, the cleanliness of your company, and others. Call it superficial, but these minor details serve as points of contact between you and potential customers. Presentation is everything in this case.
Imagine entering a restaurant where every server dressed however they wanted, or a department store where no one wore a badge. How would a customer know who to turn to for assistance? Everything may appear to be running seamlessly in your mind, but a polished brand image is required to demonstrate that you know how to run your business. What is the inverse of that? It's a total mess.